Noble Uprising

Brand Identity

Brand identity for a non-profit organization that serves, educates, and empowers women who are homeless.

“Noble Uprising wanted to move in the next direction in terms of its overall strategy as an organization and its brand. The process of the logo went through several renditions to determine how the two main elements (NU & the arrow) were going to best reflect the ambitions of the organization looking towards the future.”

“The result is an achievement of these ambitions. The 3-D aesthetic implies the future that Noble Uprising wants to look toward and embody, allowing the logo to feel timeless. Not to mention the new yellow arrow and ‘royal blue’ fall right in rhythm with these ideas as well.”

“The subtle shadows along the edges insinuate depth and complexity and expanding further, an organization that seeks to push the limits and see beyond in its mindset and strategy.”

“Fabric was the item used to create the backgrounds communicating the idea of clothing and how Noble Uprising aims to provide women with this kind of resource.”

“The tagline ‘SEE PPL’ (Serve, Educate, Empower People) ” purposely follows the mission statement of seeing the women for where they are and understanding how to impact them.”

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