Nylsa’s Kitchen

Brand Identity

A brand identity for my mother’s Puerto Rican food business.

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“The logo grabs its roots from the ‘pilón’; the classic and traditional kitchen tool widely known as the staple across all Puerto Rican cuisine. It was an obvious choice to be the center of inspiration.”

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“The ‘Los Feliz’ typeface complements well alongside the logo mark and once more harking on the older history of the island while giving it a fresh taste.”

“‘Pa’ que tu lo sepas’ is a slang phrase that literally means ‘so that you know’ and is commonly used by the natives of Puerto Rico to emphasize and affirm how good something is.”

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