A visual identity for my personal trademark as a freelance graphic designer and photographer.
“The concept stemmed from my desire for the mark to both reflect my personality type and physical traits. I like to be precise with my work but yet different at the same time. I also wanted the shape of my glasses to be an influence.”
“The logo pattern evokes the idea of building blocks or foundation much like what the design process is all about. I purposely sought for each letter to be alike but yet somewhat disproportional from each other.”