Personal Brand Identity

Brand Identity

A visual identity for my personal trademark as a freelance graphic designer and photographer.

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“The concept stemmed from my desire for the mark to both reflect my personality type and physical traits. I like to be precise with my work but yet different at the same time. I also wanted the shape of my glasses to be an influence.”

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“The logo pattern evokes the idea of building blocks or foundation much like what the design process is all about. I purposely sought for each letter to be alike but yet somewhat disproportional from each other.”

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